COMFY & CHIC

If there is one brand that combines functionality and style, it would be Fjällräven.

Hailing from Sweden, this brand strives to produce durable, timeless and innovative outdoor equipment.

One of their most popular products is their Kanken backpack, which was originally designed for children to improve their body posture. Made out of vinylon material, the Kanken is water proof, light weight and comes with plenty of space for your every day needs. It is no wonder that it has been a favourite of both children and adults! So much so that its popularity has recently spread from Sweden to America, Europe and Asia.

Durable, functional and with many colours to choose from, these casual wear bags are simply perfect for every day use.
Here are 3 casual looks I have styled for 3 Fjallraven Kanken bags!

FJALLRAVEN KANKEN Sunflower Yellow Re-Kanken backpack

ZALORA floral dress & sneakers, DOROTHY PERKINS pom pom keychain, TOPSHOP hat

An absolute favourite outfit of mine is the dress and sneakers combo. Floral is a timeless pattern that goes with any season but floral prints on a black background are especially fitting for this Fall season! It is always fun to play around with the juxtaposition of a feminine dress, edgy accessories and a pair of casual sneakers. Add a bright pop of colour to your look with your Kanken Backpack and you are good to go!
(Fun fact: this Re-Kanken backpack is made from recycled plastic! Eco friendly AND cute!!)

   FJALLRAVEN KANKEN Dark Garnet Pocket bag

TOPSHOP cardigan, crop top, skirt & cap, DR MARTENS boots

This cosy outfit is a prime example for a chill movie date with your sweetheart and/or your best friends! When it comes to casual outfits, it is all about adding texture and dimension to your look. Pair a mesh crop top, a faux leather skirt and some chunky boots together for an effortlessly cool outfit. To combat the oversized fit, strategically roll up the cardigan sleeves to give more shape to your look. Toss your essential items into your maroon Pocket sling bag and don't forget to apply that gorgeous wine red lipstick to match! 

FJALLRAVEN KANKEN Navy Gear Pocket pouch

TOPSHOP Peach top, moto jeans & egg on toast pin, MDSCOLLECTIONS flats

Bomber jackets are a huge trend right now and it is perfect for this laid back yet super chic ensemble. Graphic tees with a cute embroidered design or a cheeky saying are a great way to spice up any basic look. Shimmy into a pair of classic black denim jeans and some lace-up flats for maximum comfort to go about with your daily activities. Bring along this Gear Pocket pouch to keep your phone, keys, lipstick for touch ups and a mini planner with you at all times!

Whether you are on a romantic date, hanging out with your best buds, using it for school, work, traveling or going on a camping trip, the possibilities of styling Fjallraven Kanken bags are endless!